The food store Unverpackt, founded in February 2014 by Marie Delaperrière, was the first zero waste store in Germany that completely dispensed with disposable packaging. Its aim is to avoid…
The food store Unverpackt, founded in February 2014 by Marie Delaperrière, was the first zero waste store in Germany that completely dispensed with disposable packaging. Its aim is to avoid packaging and food waste and to motivate consumers to question their own consumption habits.
How does it work? Customers bring their own containers, these are weighed to determine the tare, then filled with the desired amount of product. Thus, Unverpackt offers alternative consumption and promotes the reduction of waste.
The team in Kiel, Germany, has started a movement across Germany: By sharing experience and acting as consultants, they have already inspired several store openings in Germany (today, there are more than 100 of these shops), but also beyond the German borders. Shopping without packacking shall establish itself as an alternative to the conventional supermarket and promote a change of mindset in society about buying behavior.
In addition, in May 2016, Marie Delaperrière established the „Zero Waste Kiel“ association with the goal of engaging consumers to focus on waste reduction in private households, companies or institutions, reducing the amount of waste and raising awareness of the possibility of a waste-free life.
„We stand for conscious and decelerated shopping and want to re-introduce the consumers to the food itself. We want to support and advise our customers and are happy to interact with people who share our zero waste-philosophy.“
Marie Delaperrière, 45, was born in France and is married with 3 children.