September 29 & 30, 2020, in Berlin, Germany
The preparations for the new conference program 2020 are currently ongoing. The 13th edition of the Natural & Organic Cosmetics Conference will once again shift current topics of the natural and organic cosmetics industry into the focus and provide insights and future-oriented impulses through key notes, presentations and discussion panels.
The program of the Natural & Organic Cosmetics Conference will continue to focus on current changes in the cosmetics industry.
The confusion in retail: one of this year´s key notes will concentrate on the necessary strategic focus required in retail and depict how a vague performance promise can lead to “customer confusion“, but will also establish how the missing ability or readiness to change within a company can be transformed.
Has the potential of natural and organic cosmetics been exploited throughout all distribution channels? One of the key topics of the Natural & Organic Cosmetics Conference will be natural and organic cosmetics in perfumeries – what does a brand need to be successful in that environment and what are the requirements of that particular POS, the perfumeries?
A problematic aspect: social change, the increasing demand for sustainability and the participation of major corporations in the natural and organic cosmetics market will turn the availability of raw materials into a hot topic. Even back in 2016, PwC named climate change and resource scarcity in a research report as one of the “five mega trends“ of the coming years. Against this backdrop, the Natural & Organic Cosmetics Conference will also dicuss the perspective development of the natural raw materials market.
In order to act on the increasing ecological demands and requirements for cosmetic packaging, developers, researchers and designers are permanently working on innovations across the entire value chain. The Natural & Organic Cosmetics Conference will also present and discuss the latest developments in this supplier segment.