Natural & Organic Cosmetics Conference 2017
The 10th edition of the Natural Cosmetics Conference was held in Berlin, Germany, on September 26-27, 2017.
As an attractive segment, natural and organic cosmetics are in demand. The market for natural beauty products is stirring up the entire market. Retail is utilizing natural cosmetics to expand the market share with the help of appealing assortments. The cosmetic industry and investors are focusing on natural cosmetics to participate in the continuous growth market. But economic issues are threatening to obliterate values that were the pride of the industry for many years. What needs to be done in a turbulent market that is developing inconsistently internationally?
The anniversary edition of the Natural Cosmetics Conference once again offered insights and discussions with international market, communication and media experts, brand and POS specialists, e.g.:
- Niche or distributional omnipresence – what works for which brand?
- How can natural & organic cosmetics bridge the gap between the analogous and digital world?
- Natural & organic cosmetics in Asia
- Augmented Reality – digital technology in the cosmetics industry
- Which product characteristics convince consumers – efficacy or emotional appeal / packaging/ branding?
- From fair trade to real trade
- Close-up: What natural cosmetics afficionados and critics expect from natural and organic cosmetics
The Natural Cosmetics Conference Program is available for download here:
Elfriede Dambacher is Program Chairwoman of the Natural Cosmetics Conference in Berlin and owner of the consulting company naturkosmetik konzepte. She has been active in the natural and organic cosmetics market for most of her professional career. In 1984, the business economist and chemist founded the the first specialty store for natural cosmetics in Berlin. She has longtime managerial experience in the distribution of natural cosmetics and established several natural cosmetic trade concepts. Since 2003 she has been working as an independent consultant for the natural cosmetics industry and is renowned beyond the German borders as a trade expert. In 2009 she founded the publishing company naturkosmetik verlag. In January 2017, Wolf Lüdge assumed the management of the company. Elfriede Dambacher is the author of the natural cosmetics guide „Ratgeber NATURKOSMETIK“, published by the Herbig Verlag in Munich. The guide includes a specifically developed index of naturalness to simplify the transition to organic cosmetics for consumers.
Wolf Lüdge is owner and managing director of the naturkosmetik verlag. The company, in cooperation with the NürnbergMesse, organizer of the VIVANESS, hosts the annual Natural & Organic Cosmetics Conference in Berlin. Wolf Lüdge holds a degree in business administration and is a renowned expert of the German organic market and the natural & organic cosmetics market. For more than a decade, he headed the natural clothing brand hessnatur. Within the framework of the expansion strategy, he initiated the market launch in the US and the introduction of hessnatur at the New York Fashion Week. Following the natural clothes label, Wolf Lüdge worked for the health food manufacturer Salus-Haus and the organic cosmetics brand Santaverde.
Wolf Lüdge authored the book ”Natural Leadership – from head to leader“. As the owner of the brand Natural Leadership, he offers sustainable companies his brand- and management expertise as a coach and consultant.