Natural & Organic Cosmetics Conference 2017

On September 26-27, 2017, the 10th edition of the Natural Cosmetics Conference will be held in Berlin, Germany.

As an attractive segment, natural and organic cosmetics are in demand. The market for natural beauty products is stirring up the entire market. Retail is utilizing natural cosmetics to expand the market share with the help of appealing assortments. The cosmetic industry and investors are focusing on natural cosmetics to participate in the continuous growth market. But economic issues are threatening to obliterate values that were the pride of the industry for many years. What needs to be done in a turbulent market that is developing inconsistently internationally?

Join the discussion with international market, communication and media experts, brand and POS specialists at the Conference! We will discuss current topics, e.g.:

  • Niche or distributional omnipresence  – what works for which brand?
  • How can natural & organic cosmetics bridge the gap between the analogous and digital world?
  • Natural & organic cosmetics in Asia
  • Augmented Reality – digital technology in the cosmetics industry
  • Which product characteristics convince consumers – efficacy or emotional appeal / packaging/ branding?
  • From fair trade to real trade
  • Close-up: What natural cosmetics afficionados and critics expect from natural and organic cosmetics

 

 

Please find further details about the Conference in our advance announcement, which you can download here:

Program Chairwoman

Elfriede Dambacher
Elfriede Dambacher is Program Chairwoman of the Natural Cosmetics Conference in Berlin and owner of the consulting company naturkosmetik konzepte. She has been active in the natural and organic cosmetics market for most of her professional career. In 1984, the business economist and chemist founded the the first specialty store for natural cosmetics in Berlin. She has longtime managerial experience in the distribution of natural cosmetics and established several natural cosmetic trade concepts. Since 2003 she has been working as an independent consultant for the natural cosmetics industry and is renowned beyond the German borders as a trade expert. In 2009 she founded the publishing company naturkosmetik verlag. In January 2017, Wolf Lüdge assumed the management of the company. Elfriede Dambacher is the author of the natural cosmetics guide „Ratgeber NATURKOSMETIK“, published by the Herbig Verlag in Munich. The guide includes a specifically developed index of naturalness to simplify the transition to organic cosmetics for consumers.

www.naturkosmetik-konzepte.de

naturkosmetik verlag

Wolf Lüdge

On January 1, 2017, Wolf Lüdge assumed the management of the publishing company naturkosmetik verlag from Elfriede Dambacher. The naturkosmetik verlag hosts the annual Natural Cosmetics Conference in Berlin, in cooperation with VIVANESS.
Wolf Lüdge holds a degree in business administration and is a renowned expert of the German organic and natural cosmetics market. For more than a decade he headed the natural clothing brand hessnatur. Within the framework of the expansion strategy, he initiated the market launch in the US and the introduction of hessnatur at the New York Fashion Week. Following the natural clothes label, Wolf Lüdge worked for the health food manufacturer Salus-Haus and the organic cosmetics brand Santaverde. Since the beginning of 2015, he works for Ikarus Design Handel GmbH. As the owner of Natural Leadership, he offers sustainable companies his brand- and management expertise as a coach and consultant.


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