Speakers and discussion panel members
Main speakers
Prof. Dr. Marcus Schögel, St. Gallen, Switzerland:


Dr. Stefan Hermann Siemer, Lüneburg/Vienna:


Mark Wuttke, Atlanta, USA:


- Vertical marketing and innovative distribution management as integral element of brand leadership.

Dr. Stefan Hermann Siemer, Lüneburg/Vienna:

- Sustainability and CSR: From buzzword to experiencable added value. How the ego benefit of the product and the eco benefit of the corporate commitment go together.

Mark Wuttke, Atlanta, USA:

- Natural cosmetics in a global world. "Go green" characterizes current development in the whole cosmetics industry. To be convincing, natural cosmetics need plausible global concepts, transparency and credibility.
Programme chaired by:
Elfriede Dambacher, Dortmund


- Business administration graduate, owner of naturkosmetik konzepte.









