Growth market natural cosmetics


Ten per cent growth a year for five years in succession is something only a few markets can claim. The natural cosmetics market has achieved what other sectors can only dream of. No wonder the whole cosmetics industry and trade are increasingly focusing on this sector.

The market is changing rapidly: Germany has been the pioneer of natural cosmetics for a long time, but the international market is gearing up. This is where the second Natural Cosmetics Conference comes in. Here market players and decision-makers in the sector find out how to face growing competition and internationalization and get fit for the future.

Use the opportunity to obtain a sound insight into the natural cosmetics growth market with international experts and exchange views on the challenges for manufacturers and trade at turbulent times for consumption.

Conference language: German / English with simultaneous translation.

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Overview of topics:
  • Market and market development: The top trends and challenges in the natural cosmetics market

  • Focus on the customer: How innovative cross-marketing concepts reach and retain the target group

  • Brands and brand leadership: Distribution and brand leadership – What makes brands strong

  • Natural cosmetics at the POS: Practical examples and experience reports show how to reach customers

  • Label – seal – test symbol: What consumers expect from labels

  • Natural cosmetics packaging: Green glamour or eco? How sustainable must packaging systems be?

The participants:
Senior executives and decision-makers from the fields of marketing & sales (national and international), research & development, manufacturing, trade, service and consulting.
  • Manufacturers of natural cosmetics or cosmetics manufacturers interested in natural cosmetics

  • Development and production firms

  • Wholesale and retail trade: cosmetics retail trade, perfumeries, pharmacies, department stores, drugstores, concept stores, conventional retail food trade, organic retail food trade

  • Raw material suppliers, service companies, associations, agencies

News
New in 2009: Congress language German and English with simultaneous translation
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