Natural cosmetics – the changing growth segment

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Tuesday, 14.9.2010
Wednesday, 15.9.2010

The market is as fast-moving as ever

Apart from growth prospects, the current situation in the natural cosmetics sector is characterized by the aggressiveness of international brands and the dissociation of natural cosmetics from greenwashing. The decisive factors for the future are consistent brand positioning and the related distribution.

Topics at the 2010 conference:

• Market lead through natural cosmetics - but how?
• Markets of the future - international or regional?
• Vertical marketing - the key to success?
• How green must cosmetics really be?
• What counts for consumers - certification or brand?
• Sustainability - buzzword or success factor?
• Be different - but how?
• Communication 24 hours a day - how the trade is reacting.
• Best practice in the trade: new international concepts.

The participants:

Senior executives and decision-makers from marketing & sales (national and international), research & development, purchasing, manufacturing, trade, service sector and consulting.

• Manufacturers and private labels
• Development and production firms
• Wholesale and retail trade: cosmetics retail trade, perfumeries, pharmacies, organic retail food trade and health food shops, department stores, drugstores, concept stores, conventional retail food trade
• Raw material suppliers, other suppliers, associations, agencies, service companies

Conference language: German / English with simultaneous translation.


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