Welcome to Natural Cosmetics Conference

During the Natural Cosmetics Conference (September 20 – 21, 2011) in Berlin, Germany, more than 160 international decision makers from the cosmetics industry, Retail and Research gathered at the fourth edition of the trade platform. Next to current data and facts, interesting discussion groups, reports about the latest trends and Best Practice examples made up this year´s program. The two congress days focused on strategies, forward-looking scenarios and the current challenges of the fastest growing segment within the cosmetics market. The current topics of the natural cosmetics segment were reflected by consumer´s expectations, healthstyle, credibility and authenticity of the brands.

On-site Inspiration: Shortly before the opening of the Conference, the participants took a tour of Berlin´s beautyshops and retail stores and gathered inspirations from the multitude of retail in in the city.